Rubicon is pleased to announce the British Asian Trust as its nominated charity. The British Asian Trust aims to serve as a 'social fund' in support of high impact charities within the areas of education, enterprise and health in South Asia (Bangladesh, India, Pakistan & Sri Lanka) and the UK.

The charity is part of the group called The Prince's Charities that also has The Prince's Trust with whom AG Barr has worked for a number of years and the cause will have high relevance with the brands core ethnic consumers.

"The British Asian Trust supports innovative and inspirational organizations and projects in South Asia and in the United Kingdom to address issues of long term sustainability." HRH The Prince of Wales

For more information click here: www.britishasiantrust.org