FAQ's
Your Juiciest
Questions Answered

At Rubicon HQ, the Juice Team sat down together …with, of course, a couple of cartons of their favourite Rubicon Exotic Juice Drinks to share... and drew up a list of questions they get asked every day.

If your question doesn’t appear below, just give us a shout and we’ll be more than happy to find the answer.

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Q. Who founded Rubicon Exotic Juice drinks?

In 1982 two employees of a major international soft drinks company decided to quit their jobs and start their own business specialising in exotic juice drinks. Using one of their kitchens as a lab to invent delicious fruity thirst-quenchers, they launched the UK's first ever sparkling passion fruit drink, calling it ‘Rubicon Passionade’. And so Rubicon was born…

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Q. Why call the company Rubicon?

Rubicon has had a special meaning ever since a young and ambitious Julius Caesar made a major commitment and – against the Senate’s orders – decided to cross the river Rubicon between Gaul and Italy. This action was the first step in what eventually led to the creation of his Roman Empire. Like Caesar, our company’s founders took a big risk and ‘crossed the Rubicon’. By leaving their safe jobs and founding the company, they took a decisive, irrevocable step. There was no going back… And we’re so glad they didn’t!

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Q. How long has Rubicon been making exotic juice drinks?

Ever since 1982.

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Q. Where are Rubicon Exotic Juice Drinks made?

All Rubicon Exotic Juice Drinks are made in the UK. We source the fruit for our drinks from countries all around the world, shipping them to the UK.

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Q. Are Rubicon products suitable for Halal consumption?

Rubicon is a soft drinks company and has been making soft drinks for over 30 years.

Following the development of modern analytical equipment it is now possible to detect miniscule traces of alcohol in the majority of soft drinks including fruit juices. These trace levels of alcohol can either come from the process used in the production of the flavourings that are used in some soft drinks or from the fruit juice. For example modern analytical equipment will show trace levels of alcohol in an orange or a mango picked straight from the tree.

Flavourings are added to many thousands of food and drink products right across the UK food Industry because they are an essential component in delivering and maintaining the individual products unique, characteristic taste profile preferred by their consumers. These trace levels of alcohol are so miniscule that they have no effect on the smell, colour or taste of the product and so bears no trace of its original nature. The body metabolises the alcohol faster than it is consumed, meaning it can have no possible intoxicating effect.

We are a soft drinks company specialising in making soft drinks and as such we are not in a position to define whether our soft drinks are Halal or not.

However, we have shared this information concerning our products, as have other soft drinks companies, with the GMWA (please see link: (http://www.foodguide.org.uk/?page=viewquestion&id=224) and the Muslim Law (Shariah) Council UK. Their view has been clear, that:

'Having studied the documents submitted to us regarding the composition and the procedure involved in the production of our soft drinks, they are in compliance with the rules of Shariah and therefore are Halal for Muslims to consume.'

We hope this answers your questions and allays your concerns about the suitability of Rubicon to be consumed by Muslims.

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Q. Does Rubicon contain alcohol ?

Rubicon is a soft drinks company and has been making soft drinks for over 30 years.

Following the development of modern analytical equipment it is now possible to detect miniscule traces of alcohol in the majority of soft drinks including fruit juices. These trace levels of alcohol can either come from the process used in the production of the flavourings that are used in some soft drinks or from the fruit juice. For example modern analytical equipment will show trace levels of alcohol in an orange or a mango picked straight from the tree.

Flavourings are added to many thousands of food and drink products right across the UK food Industry because they are an essential component in delivering and maintaining the individual products unique, characteristic taste profile preferred by their consumers. These trace levels of alcohol are so miniscule that they have no effect on the smell, colour or taste of the product and so bears no trace of its original nature. The body metabolises the alcohol faster than it is consumed, meaning it can have no possible intoxicating effect.

If you are asking whether our soft drinks are halal or not, we are not in a position to define that as we are a soft drinks company specialising in making soft drinks.
However, we have shared this information concerning our products, as have other soft drinks companies, with the GMWA (please see link: (http://www.foodguide.org.uk/?page=viewquestion&id=224) and the Muslim Law (Shariah) Council UK. Their view has been clear, that:

'Having studied the documents submitted to us regarding the composition and the procedure involved in the production of our soft drinks, they are in compliance with the rules of Shariah and therefore are Halal for Muslims to consume.

We hope this answers your questions and allays your concerns about the suitability of Rubicon to be consumed by Muslims.

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Q. Which Rubicon products contain ethanol based flavourings ?

Rubicon is a soft drinks company and has been making soft drinks for over 30 years.

Following the development of modern analytical equipment it is now possible to detect miniscule traces of alcohol in the majority of soft drinks including fruit juices. These trace levels of alcohol can either come from the process used in the production of the flavourings that are used in some soft drinks or from the fruit juice. For example modern analytical equipment will show trace levels of alcohol in an orange or a mango picked straight from the tree.

Flavourings are added to many thousands of food and drink products right across the UK food Industry because they are an essential component in delivering and maintaining the individual products unique, characteristic taste profile preferred by their consumers. These trace levels of alcohol are so miniscule that they have no effect on the smell, colour or taste of the product and so bears no trace of its original nature. The body metabolises the alcohol faster than it is consumed, meaning it can have no possible intoxicating effect.

We are a soft drinks company specialising in making soft drinks and as such we are not in a position to define whether our soft drinks are Halal or not.

However, we have shared this information concerning our products, as have other soft drinks companies, with the GMWA (please see link: (http://www.foodguide.org.uk/?page=viewquestion&id=224) and the Muslim Law (Shariah) Council UK. Their view has been clear, that:

'Having studied the documents submitted to us regarding the composition and the procedure involved in the production of our soft drinks, they are in compliance with the rules of Shariah and therefore are Halal for Muslims to consume.'

We hope this answers your questions and allays your concerns about the suitability of Rubicon to be consumed by Muslims.

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Q. How do Rubicon Exotic Juice Drinks attain their authentic flavour?

Rubicon Exotic Juice Drinks aim to replicate a near perfect fluid version of the exotic fruit they are from. They also contain a similar number of calories as a 100% juice like, for example, orange juice which is approximately 50 kcals per 100ml.

Exotic fruits, such as Mango or Guava, have very thick pulp, which means we sometimes have to add water to produce the very best taste and texture. Our recipes need to include water to gain the right consistency for the perfect drink and, if necessary, sugar is added to achieve the sweetness of the original fruit.

Some non-Rubicon brands are blended with cheaper juices, like apple or grape so they can claim their drinks are 100% juice. But at Rubicon we’re passionate about producing exotic juice drinks with the real authentic flavour of only one single fruit per product.

Take Mango for example. Some other mango-tasting brands say they are 100% juice but the important thing to know is that they are not 100% Mango juice! These products are blended with cheaper juices and could contain only a small amount of Mango juice. Adding these base fruits obviously affects the overall flavour. Some people may enjoy these drinks but if you’ve eaten mango, and you want a drink that tastes just like the fruit itself, then Rubicon is the drink for you. At Rubicon we make single exotic juice drinks which taste like the real exotic fruit.

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Q. Do I have to keep Rubicon Exotic Juice Drinks in the fridge?

 …Not until you’ve opened them.

 All Rubicon cartons will keep at room temperature for 12 months from the date of manufacture. Once opened, they should be refrigerated and consumed within 4 days.

 The 330ML cans will keep for 18 months, and the 500ML and 2L plastic bottles will keep for 9 months. Once opened, they too should be refrigerated and consumed within 4 days.

 

Tasty Tip: all our drinks are more refreshing if served chilled from the fridge.

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Q. Are Rubicon Exotic Juice Drinks suitable for vegan and vegetarian diets?

 Most of our drinks are suitable for a vegan diet. The only exception to this is:

  • Rubicon Pineapple & Coconut

They are not suitable for vegans or people suffering from a dairy allergy because they contain sweetened condensed skimmed milk.

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Q. I am dairy intolerant – do any of the Rubicon Exotic Juice Drinks contain dairy?

The majority of our drinks do not contain any dairy. The exception to this is:

  • Rubicon Pineapple & Coconut
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Q. What on earth is a Guanabana?!

The name might look like it’s a mixture of Guava and Banana, but it’s not. Guanabana is the fruit you can see on the front of our Guanabana cartons. It is known by a lot of different names such as Soursop, Custard Apple, Cherimoya or Sitaphal. Some people say it tastes like strawberry and pineapple with a hint of coconut... Have a taste and see if you agree?

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Q. How long will the Rubicon ice lolly and ice cream products last?

As long as it hasn’t been left to defrost and then been re-frozen or stored without its lid on, the product should last until its BBE date in a freezer that’s -18’C.

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Q. Couldn’t I just freeze a 288ml carton of juice to get a Rubicon ice lolly type thing?

Our juices should be enjoyed chilled – but their ingredients aren’t meant for freezing! This would give you a really icy product that misses out on the carefully created texture of the Rubicon Push Ups, where we’ve worked hard to ensure the flavour lasts right until the last drop.

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Q. Are there any allergens in the Rubicon Ice Cream or Ice Lolly products?

All of these products are produced in a factory that handles peanuts and nuts.

The Ice cream Swirl contains milk powder.

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Q. Are Rubicon Ice Cream products suitable for vegetarians?

Yes! Vegetarians have the go-ahead on all of our products.

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Q. Do the Rubicon Ice Cream and Ice Lolly products contain dairy?

The Rubicon Mango Ice Cream Swirl is our only product that contains dairy (skimmed milk powder.)