Questions about soft drinks containing ethyl alcohol have been raised a number of times by concerned Muslims over the past few years. In these cases the Muslim Law (Shariah) Council in the UK have confirmed that the composition and procedure involved in the production of these soft drinks is in compliance with the rules of Shariah and therefore Halal for Muslims to consume.

If you were to analyse soft drinks you would find a tiny trace amount of ethyl alcohol in many of the finished products. The reason this is common in soft drinks is because the flavouring process often results in a trace of ethyl alcohol. This amount is typically less than 0.05% - a level that is so low that the body metabolises the ethyl alcohol faster than it is consumed meaning it can have no intoxicating effect. Some Rubicon products do contain trace levels below this 0.05% level.

AG Barr the soft drinks company who have made Rubicon products for the past 25 years have accreditation from the Muslim Law (Shariah) Council UK that testifies that its drinks are in compliance with the rules of Shariah and therefore are Halal for Muslims to consume.

Rubicon only makes soft drinks and these have been enjoyed by the people of Britain and around the world for over 25 years.

We hope this answers your questions and allays your concerns about the suitability of Rubicon to be consumed by Muslims. If you have any further concerns, please do not hesitate to contact us on info@rubiconexotic.com.

Are Rubicon Exotic Juice Drinks suitable for Vegan and Vegetarian diets?
The majority of the Rubicon and Sun Exotic drinks are suitable for a vegan diet. However, our:
- Rubicon Pineapple & Coconut 1L
- Sun Exotic Pineapple & Coconut 1L & 288ml
- Sun Exotic Fruit Paradise 1L & 288ml
are the exceptions. They are not suitable for vegans or people suffering from a milk allergy as they contain Sweetened Condensed Skimmed Milk.

I am dairy intolerant - do any of the Rubicon or Sun Exotic juices contain dairy?
The majority of our Rubicon drinks are suitable and do not contain any dairy. The exceptions to this are:
- Rubicon Pineapple & Coconut 1L
- Sun Exotic Pineapple & Coconut 1L & 288ml
- Sun Exotic Fruit Paradise 1L & 288 ml

What’s a Guanabana?
No it’s not a weird fruit and it’s not a mixture of Banana and Guava!
Guanabana is a fruit as shown on the front of our packs. It is known by a lot of different names such as Soursop, Custard Apple, Cherimoya or Sitaphal. Click on Fruity Facts for more info.

Are Rubicon products all 100% juices?
Exotic fruits, such as Mango or Guava, have very thick pulp and cannot be made into the 100% juice of a single fruit. Rubicon drinks are created to produce the best taste and mouth feel for the consumer’s overall enjoyment. The recipes include water to gain the correct consistency for the perfect drink and sugar is added to regain the perfect sweetness level of the original fruit.
Rubicon drinks aim to replicate a near perfect fluid version of the named exotic fruit and have the same number of calories as a 100 juice. (ie. orange juice - approx 50 kcals per 100ml).
Some other brands are blended with cheaper juices such as apple or grape to claim a 100% juice product but Rubicon is passionate about producing exotic juice drinks with the real authentic flavour of only one single fruit per product. Take Mango for example. Some mango-tasting products position themselves as 100% juice but they are not 100% Mango Juice! These products are blended with cheaper juices and could contain only a small amount of Mango juice. The addition of these other base fruits obviously affects the overall flavour. Some people may enjoy these drinks but if you’ve eaten mango fruit, and you want a drink that tastes really like the mango fruit, then Rubicon is the drink for you. All Rubicon drinks taste more like the real fruit than any other drink. Why not look at Me, where you have said nice things about us in the past.